Best Digital Marketing Tools in 2022

 

Finding the newest and best digital marketing tools is something I enjoy doing a lot.

While the right technological stack can definitely help you outpace the competition, digital marketing tools will only assist you to implement a suitable strategy (they won't do the work for you).

There are some technologies available that are fundamental, such as email marketing, online surveys, analytics, and a CRM. Other tools, like design tools or keyword rank trackers, are more specialized.

HubSpot Marketing 

Price: Depending on your plan, from free to $3,200 per month for businesses

No matter what stage your business is at, HubSpot has several tools to help you expand it.

Various tools are free to use to get started. For lead capture, you can set up web forms, pop-up forms, and live chat programs  Once you've entered all of your data into the free CRM, you can send email marketing campaigns, track visitor activity, and more.

With advanced marketing automation, things become more complex as you move up the paid levels.

Even though it works well with the other point solutions you may employ, HubSpot is an all-in-one system for managing your blogs and social network, tracking emails, and communicating with your leads (Typeform, HotJar, etc.).

The solution ultimately enables you to Increase traffic, convert leads, and demonstrate ROI for your inbound marketing activities.

With the help of the given sales tools, shorten deal cycles and boost closing rates.

All in One SEO

Price: Free at first, then $49.50 per year for paid plans.

With over 2 million installations, All in One SEO (AIOSEO) is a highly regarded plugin for WordPress websites. The tool has several features that are intended to assist you with search engine optimization of your website and content.

With the use of this tool, you can concentrate on correcting mistakes and making simple tweaks to increase click-through rates. Additionally, you can perform a whole-site analysis, WooCommerce page optimization, and even local SEO optimization with AIOSEO.

Survey Anyplace

Price: There is a free trial period available, and monthly rates begin at $33.

Your marketing team should take into account the software Survey Anywhere if you're seeking a potent lead creation tool.

With their ReportR bundle, respondents can leave the survey with a customized PDF report based on their responses right away. They also effortlessly interface with your current marketing platform through Zapier, Integromat, or webhooks. So you can start creating nurturing campaigns and effortlessly transfer leads to your CRM or email marketing tool.

Yoast

Price: The Yoast WordPress plugin is free, however, paid premium plans vary in price depending on how many sites you need to monitor.

Yoast is a highly well-liked WordPress plugin that is compatible with both Gutenberg and the Classic editor. Yoast is a great tool for helping you make your content search engine friendly.

Yoast assists you in selecting foundational content, focus keywords to aid in ranking, unique content URLs, and internal links for a boost. Additionally, the plugin rates the readability of your page using the Flesch Reading Ease scale.

You can always stay current on your SEO because it is updated every two weeks to reflect changes in Google's algorithm.

Slack

Price: Free for small and medium-sized businesses; enterprise pricing

One of the most popular workplace communication tools today is Slack.

It operates in channels set aside for specific information, preventing tangents like where everyone wants to get lunch as the team from interrupting or cutting off business conversations. It promotes, breaks down silos, and focuses teamwork among employees.

It's a great resource for networking and getting to know people in the field of digital marketing, and it provides you the flexibility to join or leave channels as you see fit.

Being such a widely used communication route, it offers numerous tools that it has extensive integrations with. For example, many teams will pipe in A/B test results, analytics notifications, new customer or transaction notifications, or even sales or customer care bots. You can add a seemingly endless number of connectors and Slack applications to make the tool even more potent. Despite its undeniable strength, Slack is simple to use and may be used right away.

Trello

Price: Paid plans start at nothing and go up to $20.83 per month for businesses.

Trello is a content management platform that many businesses use for idea generation and content planning; in fact, at HubSpot, we use Trello to track the publication dates of our blog pieces.

Trello is so enticing because it's free for small teams and enterprises and offers a visual way to plan content online, even if your team is distributed around the world. Multiple employees can be quickly added to a card, allowing you to keep track of who is responsible for authoring, editing, or adding CTA offers to a post.

Users can create cards, add notes to the card's topic, set deadlines, and allocate topics to specific teams. Trello makes collaboration easier and clarifies the status of ongoing projects.

Canva Business

Price: Plans are available for free, $12.95 per month for teams, or custom rates for businesses.

Users can create images using custom photos, icons, shapes, and fonts from the Canva library using the drag-and-drop design platform Canva. It provides a straightforward, aesthetically beautiful approach to creating your own logos, presentations, photos, or graphs based on the requirements of your organization.

Additionally, Canva eliminates the requirement for a skilled designer by allowing you to use their extensive image library to create the exact look you have in mind.

Google AdWords

Price: AdWords has a pay-per-click business model.

One of the most well-liked ways to advertise your company on Google's search engine results pages is through Google AdWords. Either a pay-per-click or pay-per-call framework is used for payment.

You can find out which keywords you wish to use in your advertisement and other material by using the Google Keyword Planner, which is hosted by Google AdWords. You can establish spending limits based on your budget. In the end, the tool aids in directing more visitors to your website.

For particularly precise queries, AdWords is a great way to show your goods or services on Google's results pages. Let's take the case of someone looking for the "best CrossFit gym in Austin." Sure, you could improve your SEO and try to show up naturally, but you could also bid on the term and show up at the top of the page, allowing you to attract a lot of visitors with high intent.

Moosend

Price: Free to $9 per month with tiered pricing and customized enterprise solutions

You may create your digital marketing strategy with the aid of Moosend, an all-in-one email marketing and marketing automation solution. Moosend will provide you with a form builder to create lead generation and conversion-focused popups for your website visitors. For them, you can create your promotional email campaigns using the drag-and-drop email builder.

You may improve the customer journey in addition to segmenting and personalizing your audience's experiences. The real-time reporting and analytics capabilities of Moosend let you monitor the effectiveness of your campaigns and adjust your digital marketing approach as necessary.

Scribe

Price: Free at first, then $29 per month.

Every size of the marketing team may become more productive while simultaneously documenting their processes thanks to Scribe.

Using the free Chrome extension Scribe, you may record your screen while working and log your progress. The moment you finish and record a process, Scribe immediately breaks out your whole workflow into a step-by-step manual with screenshots and instructions. Scribe emphasizes precisely where you click and how you move from Step A to Z rather to manually cutting and inserting arrows. You can choose to share guides with one person, your team, or the general public by sharing a link to them or embedding them in a knowledge base or content management system.